how to display
a British Design Classic

creating a Coolicon shopping experience

the visual identity of a historic lighting brand

curated installations

The depth of colour created by our traditional Vitreous Enamel finish sets Coolicon lampshades apart from the rest.


Our Colour Palettes focus on cultural references significant to Britain throughout the eras.


Curated with analogous and complimentary colours to make pairings easier, our Palettes are a great place to start when choosing which colours to stock. If you would like more insight, we are always keen to advise on colourways and combinations of historical provenance that would best suit your retail space. 

in store displays

Coolicon products are best displayed in groupings or clusters.


Singular products grab the most attention when used to create focal points e.g. above a curated coffee table or hanging low beside an armchair in a window display.


For larger spaces, over 1.2m wide, multiples of both Original and Large 1933™ Design shades can be grouped. In smaller spaces try pairing both sizes, suspended at different heights.


Silhouette™ lampshades are best displayed in clusters of three or more, where possible.


Products should be accompanied by brand graphics or brand representation e.g. catalogues. 

Swatch sets, display stands & Coffee table book

We have a selection of products to help support in-store sales; Colour Swatch Sets to demonstrate the full colour range and broaden your core stock holding, product display stands and - coming soon - our coffee table book marking 90 years of Coolicon, packed with brand history and insights.

Branding & Logos

As a historic lighting brand with 90 years of product history, maintaining our brand heritage is extremely important to us. All Coolicon branding assets are true to the original style and pay homage to the 1933 patent.

We are happy to share our logo files with you for approved use across digital and printed marketing.


Contact the team to request high resolution logo files.

If you have a particular request with regards to branding and material use, let us know and we’ll see what we can do for you. Please keep in mind, we are a small team so tailored requests may take some time.

tone of voice

The tone of voice to be taken forward should reflect the brand;

friendly, authentic, informative,
original and human



The Coolicon Brand should always be recognised as a

genuine, helpful, and reliable

connection for our customers.

For customer queries, please provide as much help as possible from the outset. All responses should be informative, and personal to the customer.


If unable to answer the query directly, please get in touch and we will assist you. In the meantime, send a friendly touch-base email to the customer advising your course of action so they are aware you’re dealing with their query.

In line with our customer service, we advise a 2-day maximum response time to customer queries sent via email, or when following up on an in-person conversation via email/telephone. This may be adjusted based on your business needs or operations if required.  

We appreciate all resellers will differ slightly and adjust wording through translation to suit their target markets.

We ask you to remain in line with Coolicon Lighting’s style of communication throughout all aspects of the customer experience. Please stay consistent with the terminology of our product names, collection titles and applicable trademarks; Coolicon® and 1933™ Design. 

digital promotion & Press Coverage

We truly believe in supporting our partners as much as possible and creating a community brought together by the brand. We want to help share your successes far and wide.

This could be good news stories, magazine features, product installations, new window displays, customer projects and much more. We are very happy to share content in line with our brand aesthetic and style. 


So, when sharing any content online, please let us know! We don’t want to miss out on any of the great things you are doing.


@Cooliconlights

#CooliconOriginal #CooliconAtHome

Email; press@cooliconlighting.com

Photography notes;

We are always delighted to share content from our Resellers and Partners. When sharing images with us, please advise any relevant credits to photographers to ensure these are used correctly. Any content to share can be sent to press@cooliconlighting.com.

We ask any planned photoshoot to be run past us prior to the date. We are happy to help support the shoot where possible. All photos need to be signed off by Coolicon Lighting before brand endorsement. Contact press@cooliconlighting.com for brand endorsement approval. 

Please do not watermark over Coolicon Lighting images with your company name or logo. The images we provide are copyright of Coolicon Lighting Ltd. Where our images are used in press releases, articles or equivalent, please reference images as: “Photo(s) provided by Coolicon Lighting Ltd” or “Photo(s) courtesy of Coolicon Lighting Ltd”. 

Retailers and Resellers should not edit Coolicon Lighting photos. You may crop images, however, no other modifications should be made to the images supplied by Coolicon Lighting, unless otherwise agreed in writing. 

When featured in newspapers or magazines, please use the words “from” or “available from” and the name of your business. We ask you do not use “by” unless preceding “Coolicon Lighting”.

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